LOST IN FHATE is a new style of streetwear brand with the idea of starting this business having taken root throughout a lifetime of passion for streetwear/ fashion, arts, and creativity. Lost In Fhate was appropriately founded in the midst of pandemic lockdown in 2020; a time when we could all agree to have been "Lost In Fhate". Co-founded by Jason M. Weinfeld and Cecilia Cabrera-Weinfeld the idea is simple: bring radically new designs as well as imaginative re-creations of design staples from the surrounding world to our brand. Lose yourself to Fhate with our original “Lost In” logo or catch attention in our "Have A Nice Day” collection; a reimagined take on the classic New York City small business plastic shopping bag emblazoned on our high-quality fabric clothing. It is our goal to build an environmentally sustainable brand as well as create initiatives that will allow us to give back to communities through the success of our company. It is our hope not to just push the boundaries of creativity forward, but every person and region that our brand touches.